Confidence
Thursday, March 24, 2011 at 12:51PM
Everyday I take a few moments and try to figure out how we can make this company better than our competition. When I do that I tend to put myself in the position of our consumers. What does the typical consumer want? Some days it hits me square in the face, some days I draw a complete blank. Recently I had the opportunity to speak with some very smart colleagues regarding this very topic and I believe that the consensus from that discussion surrounded "consumer confidence". Simply put consumers want to feel confident in their choices when it comes to the products and services they aquire. While this certainly isn't a new theory by any stretch, achieving it seems to be the goal at hand.
So how can Friendly Heating & Cooling, Inc. gain consumer confidence? I believe that good pricing, quality products and good service are some of the key factors when gaining consumer confidence in the HVAC field. To date, we currently provide some of the best prices around. The products we use are in my opinion some of the best out there and good service has allways been our primary function. But are these enough for the consumer?
NO. I dont believe they are. I also believe that consumers want better warranties from the products they purchase and the companies they employ. The industry standard has been 30 days labor 1 year parts from the date of installation, well that just isnt enough to feel conifident when your in need of an HVAC repair. So today I am happy to announce that Friendly Heating & Cooling, Inc will be extending the standard warranty to provide our customers a 3 Year Parts and Labor Warranty on HVAC repairs. Simply the best warranty in the Greater Lansing Area. By doing this I want our customers to feel conifident that their choice in Friendly Heating & Cooling, Inc was the right one.
For any questions please feel free to contact me at 517.327.6086 or msobczyk@friendlyheating.com


